4 cities. 4 charities. 4 Ritz-Carlton locations. Endless Selfies with Fashion Santa. All backed by 1 iconic brand.

Photos by Nick Merzetti / Swagger


There’s no denying that the Holiday season is here, and world-renowned Holiday Fashion icon, Paul Mason, known as Fashion Santa, is ready to attack the map. All for a great cause of course!

Paul Mason, is known to be quite the philanthropist with a big heart and loves to support charitable initiatives.

“What better time of the year to give back than at the Holiday Season,” says Paul Mason. “It’s the one time of the year that people really do open up their hearts, and their pockets, to support the initiatives they love–or that touch home!”

Mason always wanted to find a partner that aligned well with his charitable initiatives during the Holiday season, and that would allow him to eventually expand past borders and spread the Holiday cheer abroad. In 2016, Mason partnered with The
Ritz-Carlton, Georgetown, Washington for the first time to host a selfie with Santa evening fundraiser for charity. Where people from near and far lined up for hours to take selfies with Fashion Santa for a great cause. Luckily, year after year, we have been able to grow the initiative into a US-Canada tour, to 4 locations, and make an even bigger impact.

“I wanted a partner that had heart,” says Paul Mason. “But also, a brand that made sense with the direction that I am building my Fashion Santa brand. So, when I was connected with The Ritz-Carlton, Georgetown, and it was a hit, I knew we had to take it to more cities.”

Last year, Mason expanded the experience to 4 Ritz-Carlton Hotels, including his hometown of Toronto.

Photo Courtesy of Paul Mason

“We are thrilled to see our partnership with Paul Mason expand from 1 property to now 4,” says Marcus A. Loevenforst, General Manager of The Ritz-Carlton Georgetown, Washington, D.C. “Since our first event in 2016, Paul has worked alongside our Ladies and Gentlemen to create meaningful impact through our social and environmental responsibility program, Community Footprints.”

This year, the Fashion Santa Holiday Tour will be going to 4 cities from the 3rd to the 19th of December, all paired with their own local hospitals a part of the Children’s Miracle Network.

• The Ritz-Carlton Montreal, December 4
• The Ritz-Carlton, Georgetown, December 6
• The Ritz-Carlton, Boston, December 11
• The Ritz-Carlton, Toronto, December 19

His work doesn’t stop here at the Holidays, Fashion Santa has heart all year round. Whether it’s running in the Terry Fox Marathon, supporting a local fundraiser, or a local fashion designer at Toronto Fashion Week, Paul Mason is always willing to go the extra mile.

Fashion Santa welcomes his fans, and the general public to come out and support these amazing causes. If you see him on the street, trekking through the airport, or at one of The Ritz-Carlton lobby bars or lounges, don’t hesitate to say hello.

Stay tuned as Fashion Santa gears up to be more present than ever before on Social Media, follow along @FashionSanta on Instagram.

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