Rockefeller Group – founded more than 90 years ago to develop Rockefeller Center and today a leading U.S. owner and developer of world-class properties across various real estate asset types – today announced that closings have commenced at Rose Hill, the firm’s first luxury residential tower in Manhattan. Located at 30 East 29th Street between Park Avenue South & Madison Avenue, soaring over 600 feet and offering cinematic views of New York City and the Manhattan skyline, the 45-story full-service ground-up condominium brings 123 residences and an exceptional suite of club-like amenities to the flourishing NoMad neighborhood.

“We couldn’t be more excited to have reached this significant milestone and to welcome our first residents’ home to Rose Hill,” said Meg Brod, Rockefeller Group’s Senior Vice President and head of Development in the Northeast U.S. “It’s been incredibly gratifying to see the building’s ambitious design come to life and have buyers recognize the tremendous value that Rose Hill provides. Rose Hill was designed with the future (lifestyle) of New Yorkers in mind. Located in the heart of one of Manhattan’s most vibrant and pace-setting neighborhoods, Rose Hill’s unique home layouts, expansive amenity offering, and timeless design continue to attract new interest from New Yorkers as well as international buyers.”

In the historic neighborhood that itself was once known as Rose Hill – a nod to the 130-acre Rose Hill Farm estate that occupied the land – the building encompasses studios to four-bedroom homes that come in a variety of unique layouts, many with inventive flex room spaces that can be customized to the buyers’ personal needs such as a home-office, gym, library or nursery. A variety of residences additionally feature substantial private outdoor space, including the collection of soaring penthouses that crown the top floors of the building. Pricing begins at $1.385 million for studios up to $19.5 million for a 4-bed, 4.5-bath penthouse.

With architecture and interior design by CetraRuddy, the acclaimed global architecture firm known for successfully blending modern design with crafted detail, Rose Hill represents an unprecedented approach to urban living. Inspired by the Rockefeller Group’s historic and timeless developments, decorative lighting illuminates the bronze-tone tower’s base and crown to highlight the building’s unique articulation. The sophisticated homes boast a rich selection of hand-picked materials, custom kitchen cabinetry and marble baths with custom-designed vanities, over-sized windows, and soaring ceilings.

Upon entering the building residents will be greeted in the Gotham-esque lobby with an inviting and generous lounge and line-of-sight through to the bright, open-air courtyard. Capturing attention, the moment you walk through the front door, a striking, one-of-a-kind mural created by local artist Matthew Cole will be present. The piece, which will be unveiled soon, brings nature and outdoor elements into the space, offering a peaceful entry from the city’s bustling streets.

Rose Hill is home to a vast selection of amenities that have been thoughtfully designed to embrace a communal atmosphere that encourages a social and active lifestyle. Select offerings have been curated by an amazing collection of premier New York-based businesses. Rose Hill offers a fully equipped fitness center curated by New York City’s leading HIIT and Strength brand  FHITTING ROOM as well as a professional grade squash court in partnership with SquashRx. These fitness amenities complement the building’s comprehensive health and wellness club, which consists of a 50-foot indoor pool and dry heat wellness sauna, a pet salon with grooming tub and resident storage. On the ground floor and programmed by Strictly Cycling Collective, one of the city’s best cycling shops, is a dramatic bike room with an in-house bike repair workshop for resident use.

Rose Hill will also offer several extraordinary coworking spaces, perfect for remote learning or working from home. This includes a private lobby lounge dubbed “The Blue Room,” which has multiple seating areas and tables for working with Wi-Fi and adjacent access to a beautifully-landscaped garden courtyard that directly connects to fresh air, as well as a lobby library curated by celebrated local institution Strand Books with a host of seating. The 37th floor private residents club, accompanied by the magnificent city skyline offers an indoor private dining room, outdoor BBQ area with seating and breathtaking views, a second library, multiple indoor or outdoor common areas, and a game room.

In response to the recent Covid-19 pandemic, Rose Hill has incorporated high efficiency air filters in all common and amenity areas, with even higher efficiency MERV 15 filters in the ground floor lobby. These filters continuously clean the air circulated throughout each of the spaces through the removal of dust and other fine particles. Additionally, each home at Rose Hill has been designed and constructed with enhanced details at the perimeter walls and floor slabs to prevent transmission of air between units. 

Every home at Rose Hill also features operable windows to allow for additional fresh air at the owner’s convenience. 

Rose Hill has also recently unveiled its collection of new model residences, offering prospective buyers a first look inside these luxurious homes. The furnished homes’ eclectic decor seamlessly blends with Rose Hill’s Art Deco-inspired design. CORE is the exclusive sales and marketing firm for the building.

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