A New Wine and Music Experience Coming to a City Near You

Photos Courtesy of Blended Festival

In 2019 the Blended Festival was held for the first time in San Diego and provided attendees a unique experience of wine, live music, dining, lifestyle, and wellness along the downtown San Diego waterfront. Finally, back again in 2021, except larger and expanded to two more cities, the Blended Festival returns to San Diego on October 15 and 16, 2021 for two days of curated experiences.

Organized by My Wine Society, the festival is not just centered around live music but integrates a new wine experience curated by Executive Sommelier and Director of Wine, Matthew-Loren Lindsey. A Las Vegas local, Matthew-Loren Lindsey is on a mission to make wine accessible and approachable to a younger generation using this national wine festival as his platform. The Wine Tent is the centerpiece of the festival, and festival goers will be able to try wines selected by Matthew from wineries around the world as well as local wine makers. “Often times people get in their comfort zone when it comes to wine with the fear of getting buyer’s remorse.

At the\ Blended Festival, festival goers can try wines at varying wine bars including Taste of France, Taste of Italy, or Taste of San Diego,” said Matthew. “What makes this festival unique are the activations and high-level approach to how the wine is represented to the audience in attendance.”

The Blended Festival boasts an all-star live music act in San Diego including: The Chainsmokers, Bryce Vine, Deorro, Loud Luxury, Nelly, and more. The festival also features a few unique activations including a live cooking stage with celebrity chefs and a wellness tent with yoga and self-care activities.

In 2021, the Blended Festival expanded to Nashville and Austin and more cities are planned in the coming years.

For more information and to purchase tickets to the two-day festival in San Diego, visit blendedfestival.com.

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