Serhant Will Serve as 2021 National Ambassador for Breast Cancer Awareness Month Campaign Enlisting Men to Help Get Women Back to Screenings and to Raise $11 Million

Photo Courtesy of SERHANT.

October marks National Breast Cancer Awareness Month and The American Cancer Society (ACS), the nation’s largest nonprofit source of cancer research funding, has teamed up with Ryan Serhant, CEO of real estate brokerage SERHANT. and Bravo TV’s Million Dollar Listing star and, in the fight against breast cancer. Serhant, TV personality, best-selling author and real estate industry trailblazer, will be wearing pink every day in October, creating educational content and dedicating his popular social media channels to fundraising to fight breast cancer for the month of October.

Due to the COVID pandemic, 41% of Americans delayed medical care including their annual cancer screenings. Even before the pandemic, only 63% of women were up to date on their annual mammograms. Additionally, this year, breast cancer surpassed lung cancer as the leading cancer diagnosed worldwide* and studies showed that Black women are 40% more likely to die of breast cancer than White women. Serhant will raise vital funds for breast cancer research, advocacy, health equity and patient support. He will also challenge other men to step up as fundraising ambassadors in their own communities.

“It was devastating to learn that one in eight women will be diagnosed with breast cancer in her lifetime,” said Serhant, the 2021 national ambassador for the Real Men Wear Pink campaign. “I am surrounded by women every day who I love and admire, and I do not see breast cancer as a disease where men can’t learn a little more and get more involved. I am motivated for my daughter – I’m hopeful that as more of us dedicate ourselves to helping women get back to their screenings and raising funds for research, the fewer women will have to fight breast cancer in the future.”

Serhant has spent his career selling real estate, innovating as a social media disruptor, and motivating others to succeed. He founded a digital education platform, Sell it Like Serhant, that teaches the next generation of brokers worldwide how to sell, market properties and brand themselves. He is turning his ability to blend education with entertainment to motivate women to get back to their screenings this October, so that they can be more successful at catching breast cancer early when it is typically more treatable. 

“We are grateful to Ryan for his commitment, energy, and enthusiasm. As a father, husband, CEO and with more than four million followers across all social channels, Ryan is an influential entrepreneur and thought leader,” said American Cancer Society Executive Vice President Anthony Marino. “We are grateful for his philanthropic efforts and fundraising support and for how he so creatively and actively gives back.”

The Real Men Wear Pink campaign gives men a leadership role in the fight against breast cancer. Community leaders around the nation use the power of wearing pink to draw attention to the cause, events and social media to raise awareness and funds for the American Cancer Society’s breast cancer initiatives. ACS provides innovative research, patient services, health equity, and education around screenings and risk reduction. Since its inception, this annual program has raised more than $40 million towards the fight against breast cancer.

You can follow or donate to this year’s effort at

No Comments Yet

Leave a Reply

Your email address will not be published.

Current Issue